Projects

Media Performance Reporting

Academic Project

● Consolidated data from 4 digital platforms to track ROI, improving decision accuracy by 35%.

● Built QA validation scripts to detect anomalies in 9 datasets, reducing reporting errors by 28%.

Skills Used

  • SQL
  • Power BI
  • Data Integration

Digital Audience Insights Dashboard

Academic Research

● Analyzed 12+ GA data sources, improving traffic analysis by 30%.

● Automated reporting across 8 campaigns, reducing turnaround time by 45%.

Skills Used

  • Power BI
  • Google Analytics
  • DAX
  • SQL

Cricket Data Analysis & Prediction

Trent University

● Processed 500,000+ records to predict T20 totals with R²=0.88.

● Developed Power BI dashboards showing 15 KPIs for player and pitch analytics, improving interpretability by 40%.

Skills Used

  • Python
  • Pandas
  • NumPy
  • Scikit-learn
  • Power BI